Acclarent, Inc, a member of the Johnson & Johnson family of companies has an opening for a Manager, Global Strategic Marketing, Otology located in Menlo Park, CA. Acclarent, Inc. is a medical device company in Menlo Park, CA that was established in June of 2004.
The company is dedicated to the development of innovative devices providing new technologies to further meet the needs of ENT patients.
Acclarent’s initial focus is on achieving the goals of sinus surgery with novel, endoscopic, catheter-based tools – Balloon Sinuplasty devices.
Through the Balloon Sinuplasty technology and our Relieva product portfolio we offer ENT patients another option to conventional endoscopic surgical technologies.
FDA clearances for these devices were completed in 2005 and the products were commercially launched in the US that same year.
Through our core technologies and commitment to innovation, Acclarent will continue to advance novel devices in all areas of ENT. The Manager of Global Strategic Marketing will bring customer-centric thinking into the R&D design process, and ensure developed products solve real clinical needs and represent a meaningful business opportunity.
Monitor, assess and revise the Otology and Emerging Therapies (OET) portfolio and strategic plan to ensure the needs of the OET market and BU strategic goals are being achieved.
Perform market research to drive the development of the OET Strategic Plan, uncover unmet clinical needs, refine product development & clinical plans, and gain insight into market dynamics.
Additional responsibilities include: Strategic Plan: Identify and assess new market opportunities in the Otology and Emerging Therapies space.
Develop business case and make recommendations to management on most promising opportunities.
Complete long-range planning processes, including long-range forecasting and strategic planning Market Research: Develop and execute quantitative & qualitative market research efforts to drive strategic planning process.
Work closely with customers, thought leaders, field sales to identify unmet clinical needs.
Analyze competitive products and incorporate competitive strategies into product development plans.
Product Management: Develop financial models for R&D projects (ROI) to guide trade-off decision making.
Work closely with R&D teams to define project scope and customer requirements.
In conjunction with Commercial Marketing, develop naming/branding strategy and specific names for new products.
Perform pricing analysis for new product launches and recommend pricing strategies.
Develop positioning, market analysis, sales potential for R&D and clinical projects in process.
Perform market research when necessary to inform R&D project development.
Travel in the field to solicit feedback on R&D prototypes, identify needs, and perform market research.
Write and layout Instructions for Use (IFU) and package labels, including internationally-distributed products.
Develop market preference test (MPT) plans, execute evaluation and summarize results.
Develop and implement new product training programs for both internal and external audiences.
Forecast for new product launches.
Qualifications
A BA/BS is required; a Masters degree is strongly preferred.
A minimum of 5 years of related experience is required with prior experience in the medical device or regulatory industry being strongly preferred.
Experience in product management, research & development, medical device sales and/or marketing experience is required.
Core marketing skills (ie branding, positioning, claims, packaging, messaging, and agency management) is preferred.
Product launch experience is required.
Experience in both upstream and downstream marketing experience is strongly preferred.
Strong proficiency in financial/ spreadsheet analysis is an asset.
Must excel at interdependent partnering and management of cross-functional teams; demonstrated ability to work cross-culturally and influence people without daily face-to-face interactions.
Experience with In
Design, Photoshop, Illustrator and video editing experience a plus.
Must have the ability to effectively communicate with technical, commercial, and customer groups is required.
Aptitude to work in a complex and rapidly changing environment is required.
Engineering background is helpful, but not required.
Must have the ability to effectively communicate with technical, commercial, and customer groups is required.
Aptitude to work in a complex and rapidly changing environment is required.
Engineering background is helpful, but not required.
Previous experience in ENT or pharmaceutical would be a plus.
Experience in new product development (NPD) is strongly desired.
Strong presentation and communications skills are required.
Experience with un-met needs assessment is strongly preferred.
Must have the ability to ability to work closely with highly technical teams and quickly understand engineering concepts.
Demonstrated leadership without authority capability is required.
Experience with strategic utilization of market research techniques is preferred.
This position requires up to 25% domestic and international travel.
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Manager, Global Strategic Marketing, Otology Job in Menlo Park, California US
Jobs
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